Re/Max All-Stars Realty, which operates from 13 offices across Ontario, recently developed a customized audio brand to improve customer service and brand image, says audio branding company PHMG.
PHMG says the voice and music, designed to reinforce brand values and reassure customers, forms the basis of audio messages that are played to telephone callers when they are placed on hold, transferred or call outside of normal opening hours.
“Re/Max All-Stars opted for a music track that uses predominately traditional instrumentation such as piano and strings, to provide a relaxed, positive feel that also displays a touch of class. The female voiceover is welcoming, with a bright and professional delivery style,” says the company.
“As the world’s most recognized real estate brand, we needed something much better than hold music – and on-hold marketing production was the perfect solution. It works to reinforce our message and ensures our caller experience is as professional as every other element of our branding,” says Mike Scriven, manager for the brokerage.
PHMG says audio branding works by using specific characteristics of voice or music, such as pitch, tempo or volume, to tap into the perceptions associated to those sounds. Mark Williamson, CEO for PHMG, says, “Audio is an incredibly powerful marketing tool as it allows businesses to tap into innate perceptions and beliefs in a subtle, unobtrusive manner.”
