Royal LePage recently launched Smart Studio, a client relationship management (CRM) system for its members.
“The goal was to develop a platform that would allow our agents to invest minimal time to apply best practices for their business,” says Kelly McCain, director, business services at Royal LePage. “Our approach was to deliver the systemization and conversion power of a CRM at no additional cost to our agents. We coupled our CRM with tried-and-true action plans that are proven in the field through our corporately owned brokerage, which often serves as an incubator for these types of initiatives.”
The company made changes to its marketing platform so when a new listing is loaded into a local real estate board, an email is automatically generated to the agent with a link to a pre-produced set of listings data integrated print and web marketing pieces. The materials include feature sheets, postcards, slide shows and single property websites, along with social media posts. These pieces can be downloaded, hosted and posted in a few clicks.
“In hot markets, you’ve got a great tool that delivers knock-out listings marketing almost effortlessly and a system that nurtures future business with minimal input. In slower markets, you’re sustaining those nurturing activities that will yield you the best conversion opportunities today and ongoing,” says McCain. “Having a CRM helps you focus your work and it keeps you connected to the best practices that are critical to developing a sustainable business over time.”
