More than four million Canadians currently own an investment property and millions more are looking to access this business opportunity¹. Yet, until now, there was no one place to see financial metrics for residential real estate investment opportunities and be serviced by trained investment-focused agents. Royal LePage® was inspired by this opportunity to create a new investor marketplace.
Having brought together the most progressive and innovative minds in the industry, Royal LePage is proud to announce the launch of its highly-anticipated, first-to-market RLP InvestorsEdge™ program. The new program is comprised of two parts:
- A national investor portal: Canada’s most-visited real estate company website, royallepage.ca, will offer a gateway to rlpinvestorsedge.ca, the most comprehensive Canadian residential real estate investment website. In addition to preconstruction and investor-suitable listings, the site will offer consumers access to investment-specific tools including ROI and rental estimators, a first-year cash flow analysis, and a 10-year Proforma statement.
- A masterclass series: A six-module course that can introduce an agent to the investor segment or elevate an investor-focused agent’s business to the next level. The course is focused on residential real estate investment property types including income properties, short-term rentals and recreational units, and preconstruction. It covers how to:
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- build a more diverse, resilient and profitable business that is more resistant to the ebbs and flows of the residential real estate market by adding an investor-focused segment;
- grow your existing client database by appealing to the growing investor segment;
- complete an Investor Client Intake form;
- create a personalized Real Estate Action Plan for each of your investor clients;
- use the Proforma and financial metrics tools provided to assess an investment property and conduct the relevant sensitivity analysis for your clients; and
- visualize the process through practical case studies of specific investor scenarios.
“As a long-time innovator of new and relevant service offerings to the industry, we pride ourselves on identifying opportunities that serve both our agents and consumers concurrently. In a market where 26 per cent of Canadians have said they plan to buy an investment property in the next few years, we are excited to hear from our brokers and agents that this program is a game-changer that will help them offer unparalleled service to investor clients,” said Carolyn Cheng, COO, Royal LePage.
To bring this innovative investor-focused program to life, Royal LePage partnered with the visionary founders of Playbook™, who bring 40 years of collective investment real estate experience to the table. They have amassed this experience by building one of Royal LePage’s top teams with a primary focus on serving the residential real estate investor segment. Over the course of the last year, the joint team worked tirelessly to bring this ambitious vision to life.
“Playbook International Media’s partnership with Royal LePage represents the pinnacle of my life’s work – to serve Canadian investors with honesty, integrity and purpose – all while aligning with Canada’s largest, most trusted and technology-forward real estate company. The RLP InvestorsEdge platform is designed to revolutionize how real estate professionals serve their clients. It’s not just about doing more business; it’s about elevating the value we provide to investors,” said Simeon Papailias, CEO and Founder of Playbook.
Agents looking for more information can speak with their local Royal LePage broker or manager. Royal LePagers interested in signing up for the Masterclass Series can do so by visiting our website. For any questions, please send us an email at investorsedge@royallepage.ca.
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This is not intended as an offer to sell or a solicitation of an offer to buy, including a solicitation of any sales representatives or broker that is currently under contract. All offices are independently owned and operated. Those offices marked as “Royal LePage® Real Estate Services Ltd., Brokerage”, including its “Johnston & Daniel®” division, “Royal LePage® Credit Valley Real Estate”, “Royal LePage® West Real Estate Services”, “Royal LePage® Sussex”, and “Les Immeubles Mont-Tremblant / Mont-Tremblant Real Estate” are owned and operated by Bridgemarq Real Estate Services®. View important disclosures and notices about Royal LePage trademarks at rlp.ca/notices.
