Royal LePage says that in a “bold effort to cut the cord that tethers real estate agents to their desktops,” it will launch “the real estate industry’s first fully mobilized, bilingual marketing centre.”
Sales reps will be able to create and distribute all their English, French and bilingual online and print homebuyer and seller marketing programs on iPads and Android tablets, the company says.
Canadians have been quick to shift to mobile and 80 per cent believe that this year, mobile devices will surpass desktop computers as the primary tool used to access the web, says Royal LePage.
“With this new technology, a Royal LePage agent will be able to sit at the kitchen table with a couple looking to sell a home, pull out his Pad and create a website for the property, a feature sheet, even an online slideshow that can be posted to Facebook and Twitter. Agents will have the ability to develop all types of marketing materials right in front of the seller,” the company says.
The new Royal LePage Marketing Centre features a bilingual user interface, as well as both English and French language promotional material. It centralizes all of an agent’s social, mobile, online and traditional print marketing in one place.
The centre also features hundreds of design options for more than a dozen buyer, seller and agent promotional marketing products, including slideshows, web commercials, feature sheets, eCards and eNewsletters. There are also designs to create printed postcards, brochures and property cards, the company says. Agents can distribute their marketing projects directly to their social media and other channels including Facebook and Twitter, as well as post to any website.
Created by real estate technologies firm Imprev, the Marketing Centre was introduced in 2005. The new mobilized version will work on iPads and Android tablets and is scheduled for release to Royal LePage agents this summer.
