Jerry Aulenbach of Royal LePage Noralta Real Estate in Edmonton found a unique way to align his new beard-focused branding with a great cause. Modeled after the popular professional skating tour Stars on Ice, Aulenbach travelled to nine cities in six provinces to host his Beards on Ice: Skating for Shelter tour.
“We skated on some of the country’s most beautiful and iconic skating venues, including the Rideau Canal, the Red River, Grouse Mountain, Nathan Phillips Square and Long Pond, the birthplace of hockey,” says Aulenbach. “Everywhere I went, I was greeted by enthusiastic skaters in high spirits, including several who hadn’t laced up in over a decade. It was an excellent way to get together while raising funds for a cause close to many of our hearts.”
To attend their nearest skate, participants were asked to make a donation to the Royal LePage Shelter Foundation.
“Healthy relationships are so important,” says Aulenbach. “I’m thrilled to have raised nearly $11,000, which will go toward programs and services that strengthen families and help others feel safe and happy in their homes.”
