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“Sombrero” app offers social media training

Sombrero is a free mobile app that promises to turn every online marketing newbie into a professional.

“When you’re a real estate professional, getting new clients through online channels seems to be a great way to boost your local business. But where to start if you have no experience and a limited social media marketing budget?” says social media analytics company Sotrender, the developer of the app.

Sombrero is a free mobile app that offers social media training.

Sombrero is a free mobile app that offers social media training.

The answer may be Sombrero, which debuted on Google Play and Apple App Store last November. It offers Facebook, Twitter and Instagram training courses as well as a “specially designed and exceptional plan for starting out content marketing” with the effective use of a company blog.

The basic training plan covers such topics as content creation, branding and social media optimization, measuring data, customer service, target group and competition tracking. The tasks and hints are tailored to different goals, so you can work on either raising the local community awareness of your business or finding the most efficient channels and ways of promoting certain properties, the company says.

Every training plan comprises of 15 to 20 tasks. The tasks are designed in a way that requires less than 15 minutes to perform and complete a task. You can check your progress any time and the app shows goals and the most important indicators such as growth of fans, the company says.

“After a basic course you will know how to communicate with followers and fans, which content is the best on different social media and how to conduct e-marketing effectively. Sombrero will also include more advanced training plans in the future app releases,” the company says.

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