by Tatiana Rivers | Mar 23, 2021 | Advice for Agents
Operating as a predominantly in-person business based on face-to-face transactions, Realtors have undergone seismic shifts in how business is conducted during the pandemic. Though COVID-19 catapulted Realtors into having to rely solely on digital means to communicate...
by TRES Labs | Apr 9, 2019 | Technology
Artificial intelligence is probably the No. 1 technology news story since the smart phone. The name certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky...
by Yvonne Dick | Dec 11, 2018 | Advice for Agents, Featured
In a recent comment on REMonline, David Zalepa wrote, “All the successful Realtors that get the lion’s share of listings in their communities and make the most money still use full-page ads in the local newspapers and publications.” According to a survey by...
by Ross Wilson | Nov 21, 2017 | News
[quote_box_center]“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” – John Wanamaker[/quote_box_center] When asked by a new seller if I intend to advertise their listing, I always said yes, though completely at my discretion....
by REM Editorial Team | Apr 13, 2017 | News
Coldwell Banker Real Estate’s ad titled Somebody to Love, a story about the joy pets bring to our home, has been scored as one of the highest-rated ads of all time, the company says. Ace Metrix, which measures the impact of advertising, says the ad is the highest...
