by Danny Kucharsky | Mar 20, 2017 | Boards & Associations, Featured, News
Quebec real estate brokers are showing that real estate is not a kids’ game in a new province wide campaign that features children doing jobs usually handled by professionals. The TV campaign by the Quebec Federation of Real Estate Boards (QFREB) shows kids working...
by Ian Grace | Dec 8, 2016 | Columnists, Featured
Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules, as practised by advertising professionals, when advertising sellers’ properties. Ian...
by Ari Lahdekorpi | Nov 4, 2016 | Advice for Agents, Featured
Marketing is an important part of any successful real estate career. Consumers are bombarded by thousands of messages each day, so the question is, “How does one rise above the din?” Here are a couple of thoughts on marketing to help ignite some ideas for you. 1) Have...
by Ross Wilson | Mar 11, 2015 | Advice for Agents
Are you about to indulge in bombastic self-promotion with colossal photos and boastful, self-congratulatory slogans plastered everywhere? Or to encourage referrals and repeat clients, do you prefer to maintain a low-key style with regular contact – in person or...
