by REM Advertorials | Jan 24, 2025 | Sponsored
With the meteoric rise in AI tools over the past couple of years, consumers are empowered to seek out answers where they would have otherwise needed a person’s help, and real estate is no exception to this disruption. It doesn’t help that stereotypes and...
by Anthony Marcusa | May 22, 2024 | Advice for Agents, Technology
As artificial intelligence (AI) becomes more readily available with widespread uses, the housing industry is looking at ways it can help agents and clients alike. While there has yet to be an industry-wide mandate or initiative when it comes to AI, some agents have...
by Andrea Blum | Feb 13, 2024 | Advice for Agents, Guest Columns
As solo agents, we are programmed to wear many hats and become self-sufficient. Unfortunately, that doesn’t scale very well and the industry is moving way too fast to be running a one-person show. Entrepreneurs have mastered their time The most important...
by Web of Words | Feb 8, 2024 | Advice for Agents, Sales & Marketing
It’s no secret: in the ever-evolving virtual landscape of clicks, likes and views, online marketing strategies are often dictated by the latest trends and algorithms. This approach may offer short-term gains, but it seldom stands the test of time. Realtors who achieve...
by Justin Konikow | Feb 1, 2024 | Advice for Agents, Guest Columns
The celebritization of our industry has reached a breaking point. In 2022-2023, many newer agents came into this business with the dreams of Selling Sunset. Now, they’re facing a new reality. The highlight reel of life promised by Instagram comes with some fine...
