by Web of Words | Feb 8, 2024 | Advice for Agents, Sales & Marketing
It’s no secret: in the ever-evolving virtual landscape of clicks, likes and views, online marketing strategies are often dictated by the latest trends and algorithms. This approach may offer short-term gains, but it seldom stands the test of time. Realtors who achieve...
by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by Nicole Attias | Sep 20, 2021 | Advice for Agents
Realtors are judged on both a conscious and subconscious level, based on how they present themselves before prospects and clients. Delivering one-to-one or group presentations requires proper structure, delivery and confidence. And confidence is achieved through...
by Tatiana Rivers | Mar 23, 2021 | Advice for Agents
Operating as a predominantly in-person business based on face-to-face transactions, Realtors have undergone seismic shifts in how business is conducted during the pandemic. Though COVID-19 catapulted Realtors into having to rely solely on digital means to communicate...
by Ted Greenhough | Oct 15, 2020 | Advice for Agents
Why do you “market” yourself? It’s to establish your brand. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It’s the feeling that people have...
