by Jim Reid | Jan 6, 2017 | Advice for Agents
If you have already completed the customer, product or market marketing research functions that I discussed in my last column, then you’re likely full of valuable insights for designing your product development functions. It is critical to establish the projects you...
by Jim Reid | Dec 6, 2016 | Advice for Agents
In the first article of this series, we introduced the idea of developing a strategic business plan. In this second part, we’ll discuss research. Most of us can “sell” people, but few acquire professional level expertise in the three key marketing research...
by Jim Reid | Oct 7, 2016 | Advice for Agents
Most real estate clients play Realtor Roulette. They flip through pamphlets, ask a friend, click their iPhone or go to an open house. If you truly want to succeed at Realtor Roulette you need a bullet in every chamber. In other words you need a business plan with a...
by Ryan Hodge | Aug 15, 2016 | Advice for Agents, Featured
Have you ever thought of starting your own real estate company, but just don’t know where to start? Five years ago we were building a real estate business that was starting to thrive with a team of five agents and two full-time administrators. In essence, we had begun...
by Stan Albert | Jan 26, 2016 | Featured
Planning for 2016 – not again Albert! Are you kidding us? You’ve written about this every year for the last 20 years. Not again please! Yes, loyal fans, here it is again, but it’s very, very simple. Who, what, when, where, how and why…according to the famous author,...
