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Take the fear out of buyer agreements

Take the fear out of buyer agreements

A common question in my real estate sales rep coaching sessions goes as follows: “When should I introduce a buyer agreement with my client?  I don’t want to scare them away, but I do want a commitment from them.” It’s a fair question, and one that has plagued many...
More reasons to work with buyers first

More reasons to work with buyers first

Last month in REM, I suggested that the commonly accepted notion of spearheading your marketing and prospecting approach towards sellers is obsolete. I offered an alternative suggestion that working with buyers first is a more powerful and a highly leveraged position....
When your buyer loses a bidding war

When your buyer loses a bidding war

“Holy cow! Not another bidding war that I lost! This is the third property that my client has lost out on.” How often do we in management hear this woeful cry on Monday morning after a busy weekend? Back in the day, a multiple offer was a rarity. Today, in Vancouver...
A marketing plan for buyers, and no unassisted goals

A marketing plan for buyers, and no unassisted goals

Do you want more buyer’s agency agreements signed? Check out this idea. Most real estate salespeople have a marketing plan for their sellers – a list of things that answer the question, “What will you do to sell my home?” Interestingly enough, very few salespeople...