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How to build your database

How to build your database

Your database is more than a list of contact information for your clients – it’s a list of relationships – relationships that drive the success of your business. It’s the heart of your business, especially if you work by referral. The people in your database have the...
How to organize your database

How to organize your database

In my last column we explored the benefits of building and maintaining a strong database of contacts because real estate is, after all, very much a contact sport. We talked about how regular cleaning of your database is an important part of maintaining it. I recommend...
Cleaning out your database closet

Cleaning out your database closet

Every now and then I get what I like to call the urge to purge. When that feeling comes upon me I go through my closets and pick out all the stuff I no longer wear, that is no longer in fashion or that, for some strange reason, has shrunk and no longer fits me. This...