by Mark Brodsky | Apr 14, 2022 | Advice for Agents
Whether it was Oscar Wilde or Will Rogers who first said, “You never get a second chance to make a first impression,” they were right. First impressions begin as soon as someone clicks on Google search. Prospects start forming opinions right away, which is why it’s...
by Chris Fenton | Mar 16, 2022 | Featured, Technology
The internet is going to completely change the real estate industry! That’s what I was told when I got my start in 2003. I still hear it today. And it’s true, and at the same time it’s not. Success in the real estate business is about people, it’s about relationships....
by TRES Labs | Feb 17, 2022 | Advice for Agents
The internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online...
by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by TRES Labs | Dec 29, 2021 | Advice for Agents, Featured
The online marketing toolkit for sales representatives hasn’t changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized and...
