by Mark Brodsky | Aug 29, 2019 | Advice for Agents, Featured
In theory, technology is designed to make our lives easier, whether it’s having a computer in your pocket at all times, a car with a steering wheel that vibrates when you’re veering out of your lane or a piece of software that is designed to help you stay organized....
by Mark Brodsky | Jul 18, 2019 | Advice for Agents, Featured, Technology
If you’re not measuring, you’re not marketing. Pay attention to the open rate of your marketing email to gauge whether or not it’s effective. In this short video, Mark Brodsky tells you what to do if your open rate is going down. Mark BrodskyMark Brodsky has...
by Elle Campbell | Feb 8, 2019 | Advice for Agents, Featured
“We need more content!” That’s the most common phrase I hear on a day-to-day basis. The need for fresh, creative content across all platforms has become a top priority for anyone looking to grow their business or personal profile online. While it’s commonplace now...
by Mark Brodsky | Jan 22, 2019 | Advice for Agents
I hope that you’ve been using email to stay in touch with your client base over the past few years (if not, check out this piece). You’re likely familiar with the 80/20 rule. If you apply it to your own business, chances are that 80 per cent of your business comes...
by TRES Labs | Jan 9, 2019 | Advice for Agents, Featured
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early ’60s. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and...