by Barry Lebow | Apr 5, 2019 | Advice for Agents, Featured
When I was developing my first seminar on using appraisal as a tool for superior listings and sales, an experienced manager told me, “Never show the public expired listings. They will get those prices into their heads.” I did not agree because the opposite is true....
by REM Editorial Team | Feb 5, 2019 | Advice for Agents
A recent survey by Point2Homes says prospective homebuyers were most interested in properties that have very short descriptions. At a maximum of 250 characters, homebuyers’ preferred home descriptions are shorter than a Twitter message, says report author Andra...
by Bruce Keith | May 2, 2018 | Featured
If you know you will be competing against other agents for a listing, what’s the best strategy: going to see the client first or after all the other agents have made their presentations? In this short video, Bruce Keith presents the pros and cons of each approach....
by Jesse Loader | Nov 10, 2017 | Advice for Agents, Featured
Successful real estate salespeople have a few things in common. One is a rock-solid listing presentation. A good listing presentation can make or break you very early in your career. When I started in this industry, I didn’t have a large sphere of influence to tap...
by Tom Kunz | Nov 7, 2017 | Guest Columns
Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity to make more money on the deal? Representing the listing is what costs real estate professionals the most financially, versus being...
