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Make it rain: How to get more listings

Make it rain: How to get more listings

Having a lengthy portfolio of listings is one key to real estate success. But how do you make it happen? Some agents have figured it out. The team of Valerie Del Brocco (broker) and Gigi Van Weezel (sales rep) with Sutton City Realty in Toronto have experience getting...
How to create better listings

How to create better listings

There are ways of listing properties, and then there are ways of listing properties that can derail your potential buyer’s interest. For example, when reading through the listing of a property, it is easy to become distracted by the little things such as spelling...
“Threw out the unit” and other real estate bloopers

“Threw out the unit” and other real estate bloopers

Sometimes the typos in a sales rep’s listing read like they’re written in dialect. For example, in my last novel, Umbrella Man, one of my main characters is a charming, flirtatious Russian intelligence officer named Slava, who speaks English well but with a heavy...
Look after the listings you lose

Look after the listings you lose

Everyone knows that your existing customers should be regularly followed up with after the successful sale, to build an ongoing relationship and hopefully, customers for life. How often does that happen, for example, with a car salesperson?  Not very often. But sadly,...