by Adam Dumond | Jan 30, 2018 | Advice for Agents
Why do corporations like Budweiser spend $5 million on a 30-second Super Bowl ad? For one, it puts their company in front of millions of people. A video can also invoke an emotion faster than any other type of ad. Video has the best “lasting effect” (people will...
by Mark Brodsky | Jan 19, 2018 | Columnists, Featured
Most New Year’s resolutions fall to the wayside within a few weeks. We may start with the best of intentions, then life gets in the way. If one of your resolutions was to keep connected to past clients, I’m going to help you keep it! When it comes to something...
by Jeff Mowatt | Jan 15, 2018 | Advice for Agents, Featured
Have you ever wondered how likely people are to recommend you? Are other brokerages hearing about you from your customers and considering offering you a job? The likelihood of these kinds of recommendations is based on what I call your Trust Equity Score. The higher...
by Jonathan Hiltz | Dec 19, 2017 | News
It’s not easy being a needle in a haystack. You have the confidence that your skills to sell real estate are sharper than a number two pencil, but still face challenges getting the word out there amongst a sea of competitors. Real estate salespeople everywhere try...
by Penn Javdan | Dec 14, 2017 | Advice for Agents
When we think of customer service in the real estate industry, we typically think of sales reps meeting defined professional standards when it comes to communicating with clients and delivering overall value to them, given their objectives. Sometimes clients are aware...
