by REM Editorial Team | Jun 28, 2017 | Technology
Flarian, a Toronto start-up company, is making personalized business cards with built-in USB drives. “Imagine yourself being interested in buying a house,” says a blog on the company’s website. “You approach many Realtors and they are all very eager to help you out....
by Robin Wilding | Apr 10, 2017 | Advice for Agents, Featured
Your branding will be your first – and possibly last – impression with someone. That makes branding a critical part of your marketing strategy. And it needs to be powerful. Branding can seem like a daunting process but this one-time effort may be easier than you...
by Ian Grace | Dec 8, 2016 | Columnists, Featured
Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules, as practised by advertising professionals, when advertising sellers’ properties. Ian...
by Toby Welch | Nov 25, 2016 | Featured, News
Forget the Tim’s gift cards, Air Miles and freshly baked cookies at open houses. Real estate agents are going to extreme lengths to sell homes. Sleepovers are becoming a popular trend. Giving a prospective buyer the chance to spend a night in a house they are debating...
by Ari Lahdekorpi | Nov 4, 2016 | Advice for Agents, Featured
Marketing is an important part of any successful real estate career. Consumers are bombarded by thousands of messages each day, so the question is, “How does one rise above the din?” Here are a couple of thoughts on marketing to help ignite some ideas for you. 1) Have...
