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How to get noticed – in a good way

How to get noticed – in a good way

The number of agents and brokers in the real estate industry is daunting. In Calgary, the tally is over 5,200. Greater Vancouver has over 11,000. In Toronto, it has topped 40,000. The relatively small province of Nova Scotia has more than 1,600 Realtors. With figures...
A marketing plan for buyers, and no unassisted goals

A marketing plan for buyers, and no unassisted goals

Do you want more buyer’s agency agreements signed? Check out this idea. Most real estate salespeople have a marketing plan for their sellers – a list of things that answer the question, “What will you do to sell my home?” Interestingly enough, very few salespeople...
All agents should use lifestyle marketing

All agents should use lifestyle marketing

I think all agents should strive to incorporate lifestyle marketing into all of their listings. When I am talking to agents about lifestyle marketing, usually all they can think about are videos. They often don’t realize that there is so much more to lifestyle...