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Boost an open house with social media

Boost an open house with social media

Open houses can be amazing tools for real estate professionals, providing a way to find new clients, as well as getting those homes that have been sitting on the market into the right hands. Research conducted by the National Association of Realtors says that open...
The open house: Bond or bomb

The open house: Bond or bomb

In the final installment of the open house series, I wish to address the all-important prospect bonding process. You’ve invested your precious irreplaceable time, hopefully not in vain, and established that your visitors are buyer orphans – that is, not under contract...
How to hold a successful open house

How to hold a successful open house

In my continuing series on the ever-popular subject of public open houses, I felt it important to address how to improve the odds of hosting a successful open. After all, aren’t you investing your most precious and irreplaceable resource, your time, in the hope of...
The open house: Limited entry

The open house: Limited entry

[quote_box_center]“I keep my ideals because in spite of everything, I still believe that people are good at heart.” – Anne Frank[/quote_box_center] Over the years, I’d occasionally drop into open houses held by my peers, typically to inspect the property on behalf of...