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The open house: To have and to hold

The open house: To have and to hold

Why do you hold open houses? To appease a seller? To look busy? Because your seller demanded it? A homeowner may have to be convinced of the merits of opening their doors. Allowing strangers into one’s inner sanctum is certainly an invasion, but that’s the whole idea....
The other side of an open house

The other side of an open house

As a former Realtor, one of the things I will confess to missing the most is the ability to view inside interesting homes, if they’ve captured my attention while driving by. I also miss the Realtor Tour/Open House that the industry typically did weekly to showcase new...
Dealing with open house junkies

Dealing with open house junkies

Have you ever met a prospective buyer who said they’re just looking and prefer to remain uncommitted to any particular agent? They’d rather just visit open houses or respond to ads or lawn signs that catch their attention. They clearly lack the benefit of knowing a...
Watch: Do open houses work?

Watch: Do open houses work?

A question that I am asked quite regularly is, “Do open houses still work for generating leads and closing sales in real estate?” Absolutely they do! In fact, any type of lead generation you choose will work if you are great at it. In our video, Do Open Houses Work? I...