by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by David Eisenstadt | Feb 27, 2020 | Columnists, Featured
For as long as I can remember, my late father always said, “The best lie is the truth.” How pertinent those words are in today’s world of doubtful and even fake news. Anyone in business would be wise to heed such advice and be truthful across the board. Transparency...
by REM Editorial Team | May 27, 2019 | News
The level of trust in real estate brokers and the perceived value of their services have increased significantly in Quebec, says a recent survey conducted by Léger and released by the Quebec Professional Association of Real Estate Brokers (QPAREB). This is an increase...
by REM Editorial Team | Aug 29, 2016 | News
Advertising Standards Canada says CREA’s television ad featuring a motorcycle gang is misleading and has violated the Canadian Code of Advertising Standards. The self-regulating advertising industry council says it received two complaints that the commercial “was...
