by Ross Wilson | Feb 17, 2017 | Columnists, Featured
In the final installment of the open house series, I wish to address the all-important prospect bonding process. You’ve invested your precious irreplaceable time, hopefully not in vain, and established that your visitors are buyer orphans – that is, not under contract...
by Ross Wilson | Jan 9, 2017 | Columnists
In my continuing series on the ever-popular subject of public open houses, I felt it important to address how to improve the odds of hosting a successful open. After all, aren’t you investing your most precious and irreplaceable resource, your time, in the hope of...
by Ross Wilson | Dec 13, 2016 | Columnists, Featured
[quote_box_center]“I keep my ideals because in spite of everything, I still believe that people are good at heart.” – Anne Frank[/quote_box_center] Over the years, I’d occasionally drop into open houses held by my peers, typically to inspect the property on behalf of...
by Ross Wilson | Nov 2, 2016 | Columnists, Featured
Why do you hold open houses? To appease a seller? To look busy? Because your seller demanded it? A homeowner may have to be convinced of the merits of opening their doors. Allowing strangers into one’s inner sanctum is certainly an invasion, but that’s the whole idea....
by Ross Wilson | Oct 20, 2016 | Advice for Agents, Columnists, Featured
Let’s explore open houses from another perspective – holding them. If you’re an abstainer, you may be missing good fortune. If your goal is to increase your business network, would you agree that meeting people is paramount? Aside from oodles of leisure reading time,...
