by Web of Words | Jan 24, 2024 | Advice for Agents, Sales & Marketing
You don’t have to be a novelist or an expert marketer to tell a story that will resonate with your dream clients. In fact, the key to good storytelling is to be invested in your protagonist’s — or, in this case, your dream client’s — transformation. In a recent post,...
by Web of Words | Jan 9, 2024 | Advice for Agents, Sales & Marketing
Think of your favourite book, movie or television show — more specifically, recall the transformation of your favourite character. How did their worldview or purpose change throughout the story? How did that transformation impact you? The draw of storytelling is...
by Connie Adair | Aug 15, 2023 | News
When realtor Danny Dawson visited Howl Hill Farm for the first time, he felt it — “the cool feeling of history” — and an emotional connection to the property. Dawson’s creative light bulb switched on when the owner said she was still in touch with...
by Connie Adair | Dec 27, 2019 | Advice for Agents, Featured, Profiles
How do you make your listing stand out? A list of features alone, no matter how impressive, won’t do the trick. It’s the storytelling that draws potential buyers, especially those in the market for houses $5-million and up, says real estate agent Voula Argyropoulos of...
