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Winning the listing: List or sell?

Winning the listing: List or sell?

[quote_box_center]“Nothing is worth doing unless the consequences may be serious.” – George Bernard Shaw[/quote_box_center] You’ve educated your homeowners about the realistic market value range of their property, and you’ve begun to discuss the importance of...
Winning the listing: Setting the list price

Winning the listing: Setting the list price

[quote_box_center]“To look at ourselves from afar, to make the subjective suddenly objective: this gives us a psychic shock.” – Julian Barnes[/quote_box_center] As previously discussed in earlier columns, you’ve educated your homeowners about the realistic market...
Winning the listing: Wishful thinking

Winning the listing: Wishful thinking

“It is psychological law that whatever we desire to accomplish, we must impress upon the subjective or subconscious mind.” Orison Swett Marden You’ve presented your market value range after discussing the thorough analysis of the professionally prepared Comparative...
Winning the listing: The consultation

Winning the listing: The consultation

“Don’t wish it were easier, wish you were better.” – Jim Rohn In this continuing series of articles, which are abridged excerpts from my book, The Happy Agent, I address the presentation segment of the evaluation process. With your homework done, and with a value...
Winning the listing: Arrange a range

Winning the listing: Arrange a range

“I’m not upset that you lied to me; I’m upset that from now on, I can’t believe you.” – Friedrich Nietzsche In this continuing series of articles, which are abridged excerpts from my book, The Happy Agent, I address the workhorse and often underutilized Comparative...