Social media isn’t just a platform for scrolling through memes and vacation photos—it’s a powerful tool for growing your real estate business. The top-performing agents know this and have mastered the art of leveraging platforms like Instagram to generate leads, showcase their expertise, and connect with potential clients.

For Realtors looking to elevate their own online presence, checking out industry leaders on social media can be a game-changer. These agents are setting the standard, sharing valuable content, and offering insights into what works in today’s competitive market. 

In this article, we’re spotlighting the top five real estate agents, in no particular order, to take a look at on social media. Whether you’re seeking inspiration, actionable tips, or a fresh perspective on online marketing, these pros are paving the way for Realtors to thrive on Instagram.

Brooke Hicks

Instagram Handle: @brookekhicks

Brooke’s Instagram strikes the perfect balance between showcasing homes and showcasing herself. Her reels go beyond traditional property tours, using humour and creativity to give her audience a taste of what it’s like to work with her.

In her listing reels, Brooke focuses on creating immersive experiences that go straight to the heart of what buyers really want: a vision of their future life. She often highlights local businesses within walking distance of the home which paints a picture of the community her clients could call home. Brooke leans heavily into showcasing the lifestyle—imagine hanging clothes in the closet, pulling back the curtains in the morning and cozying up with a book on the couch. 

But Brooke doesn’t stop at listings. Her non-listing reels are packed with humour and personality, giving her audience a glimpse of her authentic self and what working with her might be like.

Take a look at some of our favourite Reels:

https://www.instagram.com/reel/C7EffrSOzme/

https://www.instagram.com/reel/DBydTnfx7LF/

https://www.instagram.com/reel/DCXw9LkOCwP/

https://www.instagram.com/reel/C7E0k7KRbLG/

Patric Tremblay

Instagram Handle: @patricnokrealtor

Patric has turned real estate marketing into a form of entertainment. His Instagram is a goldmine of humour and creativity, making it a standout from cookie-cutter content. 

When it comes to his listing reels, forget straightforward house tours—his content is designed to make you laugh while keeping you glued to the video. Whether he’s freestyle dancing in every room or pretending he’s about to be run over on the driveway, Patric ensures his audience is not just watching but thoroughly enjoying every second.

In his regular reels, Patric gives followers a hilarious behind-the-scenes look at what it’s like to work with him. These glimpses of his personality—full of self-awareness and charm—connect deeply with his ideal clients, who are drawn to his openness and sense of humour.

Patric’s account is proof that taking risks and breaking the mold can pay off big, offering inspiration for agents who want to stand out in a competitive market. 

Take a look at some of our favourite Reels:

https://www.instagram.com/reel/DAWIXugRtlv/

https://www.instagram.com/reel/C87SsM9NPD1/

https://www.instagram.com/reel/DDAJYN5N6tX/

North Group Real Estate

Instagram Handle: @northgroup_realestate

North Group’s reels don’t just showcase properties—they showcase their dedication to community and teamwork. From giving back to local initiatives to creating heartfelt moments with their team, like their office reveal captioned “We are back together… in person and stronger than ever!”, North Group builds a connection beyond real estate.

Their listing videos are equally impressive. North Group keeps their content fresh with different styles, ensuring every reel feels unique and engaging. In one reel, they discuss their two favourite features of a property, offering personal insight and a conversational tone that draws viewers in. In another, they take a more dynamic approach: a walkthrough of the listing, where some footage is sped up to maintain energy and flow, only to slow down at key moments to highlight standout features or provide thoughtful commentary. This smart editing keeps audiences hooked and ensures no detail is overlooked.

Take a look at some of our favourite Reels:

https://www.instagram.com/reel/DCmPXklxffB/

https://www.instagram.com/reel/DCVIIGhyuH-/

https://www.instagram.com/reel/DBvyUPmxJjR/

Brad McCallum

Instagram Handle: @the.real.brad.mccallum

Brad knows how to grab attention—and keep it. His reels kick off with intriguing hooks—whether it’s a bold statement, an unexpected angle, or a question that demands an answer—immediately drawing viewers in.

His listing reels are packed with captions that guide the viewer through every moment, ensuring no one looks away. The standout feature is his editing. Brad’s videos are a whirlwind of creativity, with a fast pace that flows effortlessly. Every shot feels intentional, often synced perfectly with the music for a seamless, rhythmic experience. There’s constant movement—whether it’s transitions between rooms, creative angles, or quick pans—that keeps the energy high and the audience engaged.

Brad’s unique editing style makes his reels not just informative but visually captivating. For agents looking to inject more life, motion, and personality into their content, Brad’s account offers endless inspiration. 

Take a look at some of our favourite Reels:

https://www.instagram.com/reel/DCUN1hSPSHS/

https://www.instagram.com/reel/DBOkjO6P-ev/

https://www.instagram.com/the.real.brad.mccallum/reels/

Tom Storey

Instagram Handle: @thestoreyteam

Tom’s reels are packed with useful insights designed to appeal directly to potential clients, by providing value-first content. His use of B-roll footage creates a fast-paced and visually engaging experience, keeping viewers hooked while ensuring his message lands effectively.

Tom’s unique approach includes a podcast-style format for his videos, allowing him to dive deep into topics, answer pressing questions, and share his honest opinions. This transparent and relatable style builds trust, making viewers feel like they’re getting advice from someone they can rely on.

A recent reel highlighted an event he hosted to celebrate the opening of his new office, where he offered free professional headshots to clients. This thoughtful gesture shows potential clients the kind of care and value they can expect when working with him.

Tom’s account is perfect for agents looking to connect with clients through meaningful, informative content. His blend of expertise, honesty, and client-focused generosity sets him apart as not just an agent, but a trusted advisor. 

Take a look at some of our favourite Reels:

https://www.instagram.com/reel/C7pcy0OPdVy/

https://www.instagram.com/reel/DB6P1YVRnB_/

https://www.instagram.com/reel/CseFzYkvAN8/

Let these accounts inspire you to craft your own unique brand and style of content. Stay authentic to your company’s identity and aligned with the needs of your ideal client. Take time to define the type of content you want to create, then plan out the steps and tools you’ll need to bring it to life. 

Remember, most of the content you see on these accounts can be created with just a phone, a quality microphone (these don’t have to be pricey!), and the right person behind the camera.