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The Realtor’s Secret Weapon: How a 12-month home warranty can change your business

Buyer Representation Agreements can be a struggle for many to consistently get signed early on in the relationship. The value for a Realtor is clear, but many consumers struggle to see the value in signing it.

Working with Realtors over the years, we’ve found this one simple way to tilt the odds in your favour for getting more BRAs signed. That’s adding a 12-month home warranty for those who sign it.

The great part of a home warranty that covers systems and appliances is that it gives them peace of mind when buying, especially if they don’t have an inspection condition in the offer. 

On top of that, as the Realtor, you don’t pay until there’s a firm deal. You can offer it to as many people as you want, and until you have a firm deal, you’re not out of pocket.

Canadian Home Shield (CHS) SafeClose™ warranty programs have emerged as an industry leader and innovator, providing home buyers and sellers with affordable and reliable home warranty services. 

For home buyers, the CHS SafeClose™ warranty programs alleviate uncertainties associated with unexpected breakdowns of home systems and appliances. According to the Gallup Poll, up to 80 percent of homebuyers would prefer to purchase a home covered by a breakdown warranty program. 

By providing this added warranty, realtors can give buyers more peace of mind. The availability of warranty coverage creates a win-win situation for both buyers and realtors.

 

What if something isn’t covered by Canadian Home Shield?

 

This is a common question both consumers and realtors alike have about warranty programs. The team at Canadian Home Shield focuses on customer satisfaction first and foremost.

In addition to the comprehensive warranty coverage, they offer alternative resolutions for repairs not covered under the warranty terms and conditions. These alternatives include cash settlements, repairs at discounted rates, and a replacement program for appliances at commercial or wholesale prices. 

Canadian Home Shield has partnered with a commercial appliance distributor to offer exclusive discounted pricing on a range of appliances and home furnishings. 

All CHS customers receive a rewards card that grants them access to these special prices, which are 15 per cent to 40 per cent below the distributor’s retail prices. This partnership has resulted in substantial savings for customers, coupled with excellent service and free delivery. 

The opportunity to benefit from these discounts further enhances the value proposition for realtors and their clients.

When speaking with a new potential client, the benefits of working with you and signing a BRA at the onset become more clear. You can offer it to all potential clients and only pay if and when they go firm on a property with you.

By embracing this innovative approach, real estate professionals can elevate their services and stand out in the industry. Visit Canadian Home Shield to learn more or by calling them directly at 1-888-781-5411.

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