Sotheby’s International Realty Canada announced the opening of its new Kelowna office in British Columbia’s Interior.
The luxury brand says this strategic move signals its confidence in the region and aligns with the robust growth and dynamic changes in the real estate landscape of the B.C. Interior:
“The B.C. Interior market has experienced a remarkable upswing in recent years, with a notable increase in demand for high-end real estate,” says Don Kottick, president and CEO of Sotheby’s International Realty Canada.
“The opening of our new flagship office in Kelowna is a strategic move to harness our team’s deep-rooted market expertise in the area, and our brand’s expansive national and global marketing reach to serve new and longstanding clients. This launch underscores our confidence in the region’s top-tier real estate market, and our belief that areas including the Thompson Okanagan, Shuswap and the Kootenay Rockies will continue to attract home buyers and investors from across B.C., Canada and around the world.”
“We’re seeing a significant uptick in demand for conventional and luxury real estate from locals, as well as newcomers”
Sotheby’s notes the new office launch capitalizes on the positive momentum in the region’s economy, interprovincial migration and population gains, and that these things are expected to help rebound sales activity across the region this year. The company also sees the area’s relative affordability and recent inventory increase to offer prospective buyers more selection and strategic opportunities.
Nathan Flavel, B.C. Interior office lead and regional managing broker, states, “Our expansion into the B.C. Interior is a strategic response to clear market signals. We are seeing a significant uptick in demand for conventional and luxury real estate from locals, as well as newcomers drawn in by the region’s allure as a premier destination for upscale living.
Known for its breathtaking landscapes, mountains, lakes and forests, the B.C. Interior has also emerged as a destination for luxury amenities including exclusive wineries, fine dining, a vibrant arts scene and premier ski and recreational activities. Favourable costs of living and real estate prices in comparison to other major Canadian metropolitan areas also add to the region’s appeal.”
