When it’s sunny outside, no one thinks about where they’ll go when it starts to rain. When the gas tank in your car is full, no one thinks about going to fill up gas. But do you wait for it to start raining on you before you go find shelter? Do you wait until you’re out of gas and on empty to go find a gas station?
If you answered no to both of those questions, why do you wait until everything goes upside down to plan ahead for your business? COVID-19 changed the way we operate, and affected millions of people. The unemployment rate is in the tens of millions in North America and businesses everywhere have been forced to shut down.
Sometimes you just can’t be prepared for a global pandemic, but if there is one lesson that everyone can learn, it’s that as the world starts recovery mode, you have a choice – whether you will be better prepared if something like this happens again…or if anything happens, big or small.
As the sun is shining and the gas tank is full, always have a plan for the rain. This will ensure you and your business are resilient, and able to withstand any storm.
David Greenspan, CEO and founder of #MindShare101 is a nationally recognized keynote speaker, trainer and coach who helps sales professionals and businesses improve their sales and marketing efforts by
bridging the gap between online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and real approach is designed to motivate you and give you the advice you need to know.
David’s goal is to help you build MindShare, creating a top-of-mind intuitive, instinctive reaction so when people think of the product or service you offer, they think of your name first, always putting you
in the right place at the right time to take your business to the next level.
