Coldwell Banker recently launched a new four-part “digital reputation” video series designed to provide real estate agents with guidance on maximizing their online presence.
“Consumers are now vetting traditional agent referrals on Google and considering an agent’s digital reputation when deciding who they want to represent them. It’s critical for sales associates to not only establish an online presence but to go beyond to create an effective digital resume,” says Sean Blankenship, senior VP of marketing, Coldwell Banker Real Estate LLC.
The series was specifically created for real estate agents. Each of the brief videos is hosted by Lindsay Listanski, senior manager of media engagement, who offers a look at the major social media platforms along with providing easy-to-implement tips.
