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Creating a positive first impression online

Creating a positive first impression online

Whether it was Oscar Wilde or Will Rogers who first said, “You never get a second chance to make a first impression,” they were right. First impressions begin as soon as someone clicks on Google search. Prospects start forming opinions right away, which is why it’s...
Promoting your brand to different markets

Promoting your brand to different markets

There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...