Listings aren’t selling the way they have in the past couple of years. Many newer agents have never seen a market like this where listings on the market start to become “stale.” The longer they sit, the more people begin to think something might be...
Whether to include the price of your listing in the ads is a common debate among realtors. While the answer isn’t always black and white, there is a right answer for you and your business. Consumers want to see the price, but it’s easier to get leads...
Whether it was Oscar Wilde or Will Rogers who first said, “You never get a second chance to make a first impression,” they were right. First impressions begin as soon as someone clicks on Google search. Prospects start forming opinions right away, which is why it’s...
The internet is going to completely change the real estate industry! That’s what I was told when I got my start in 2003. I still hear it today. And it’s true, and at the same time it’s not. Success in the real estate business is about people, it’s about relationships....
The internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online...