by Ian Grace | Feb 21, 2019 | Advice for Agents
Videos must be part of a complete marketing campaign when selling a property. Plan the theme of your campaign, then hire the photographer for the listing shots and finally hire the videographer so all components work together. Ian Grace explains in this short video....
by Ian Grace | Jan 10, 2019 | Advice for Agents
Online video accounts for 74 per cent of all online traffic. If you are not using videos to help sell your listings, you’re doing your clients a disservice. Here’s why. Ian GraceAustralian-born Ian Grace is acknowledged as the world’s leading authority on real estate...
by Ian Grace | Dec 13, 2018 | Advice for Agents, Featured
Videos should now be an integral part of your marketing efforts, but don’t make it all about you. The purpose of the video is to sell the property, not a way to raise your profile. Ian GraceAustralian-born Ian Grace is acknowledged as the world’s leading authority on...
by Ian Grace | Nov 16, 2017 | Advice for Agents
There are three components to getting the best photos of your listings: quality, timing and subject matter. In this video, Ian Grace explains how most salespeople get it backwards when preparing their ads. Ian GraceAustralian-born Ian Grace is acknowledged as the...
by Ian Grace | Sep 28, 2017 | Advice for Agents, Featured
Ian Grace says, “It still amazes me how many real estate agents don’t speak to their customers if the advertising hasn’t worked and they didn’t get people to an open house.” Watch Ian’s short video about communicating with your clients. Ian GraceAustralian-born Ian...
