As a Realtor, you’re there in the moments that matter. Whether helping someone find a place to call home or supporting a family as they say goodbye to one filled with memories, your role leaves a lasting impact. Behind every key handed over is a story of change, hope, and a new chapter beginning. And you are the trusted professional who helps guide that journey with care and expertise.
Your impact goes far beyond the immediate work you do with each client. You help build strong communities and foster belonging. Through your knowledge and service, you bring lasting value to your client and your profession.
We know from surveys that this is already how your clients see you. And yet, as a former Realtor myself, I know there’s always more you can do to help yourself, your clients, your community and your profession. That’s because being a Realtor is not just a job. It’s a daily commitment to integrity, expertise and a legacy of professionalism that builds public trust.
When Realtors bring that commitment to life together, we don’t just raise the standards – we raise the reputation of the profession and elevate the Realtor brand.
Here are four ways each of us can contribute to that goal through our daily work.
Take pride in what sets you apart
Not every profession is regulated, but yours is. Regulation exists because your work matters. It touches lives, shapes financial futures and influences the communities we call home. It’s society’s way of saying that this work deserves oversight because of its impact.
But most of you reading this have chosen to go even further. As a Realtor, you’re someone who lives by the Realtor Code as well as board and association rules, and holds themselves accountable to the profession. That decision speaks volumes about your professionalism, your purpose and your pride in this work.
All that said, regulation is just the foundation, not the finish line.
Because professionalism isn’t just about compliance—it’s about character. It’s how you show up, day after day: how you listen, how you guide, how you advocate for people making life-changing decisions. It’s in the way you hold yourself to high standards, not because you have to but because you choose to.
When consumers see the values you uphold, the knowledge you invest, and the care you bring, they don’t just see your role. They see your true value.
Keep learning throughout your career
Markets change, client needs shift, and regulations evolve. Staying competitive requires more than experience, it requires intentional growth.
Professional development isn’t about meeting minimum standards. It’s about expanding your skillset, deepening your impact, and staying ahead of the curve. When you embrace learning, you aren’t just fulfilling a requirement but investing in your future.
Purposeful learning leads to better outcomes, for clients and for business. Every step forward in your knowledge adds value.
Lean on supportive partnerships
Boards and associations are more than service providers. Through professional development, practice resources, ethics guidance, and regulatory advocacy, they stand beside Realtors as partners and help them meet their responsibilities with care and confidence.
Their role also involves providing accountability. Boards uphold the Realtor Code and enforce board rules. When standards are not met, they step in to protect the public interest and maintain the integrity of the profession.
That said, boards don’t lead with enforcement—they lead with education. Their priority is to equip Realtors with the tools and guidance to reduce risk and meet their responsibilities. Proactive support helps minimize the need for corrective action because professionalism thrives when it’s understood, encouraged, and practiced every day.
Here in B.C., we’re working collectively to strengthen that foundation even further. Together with boards across the province, we’re modernizing our professional development program framework to launch in 2026—building a system that supports lifelong learning, strengthens entry requirements, and reflects the realities of practice.
And we know this work can’t be done in isolation. Shaping a stronger profession means a shared responsibility with boards, associations, and Realtors working together. Across Canada, our colleagues are equally committed to enhancing professionalism, aligning standards, and shaping a future-ready profession.
Challenge yourself to keep raising the bar
Many Realtors are already leading the way mentoring others, choosing growth, and demonstrating the values that define our profession. But raising the bar isn’t a one-time action. It’s a collective commitment.
So, here’s the challenge:
- Will you continue to invest in your growth?
- Will you support others in their journey?
- Will you stand for high standards and clearly articulate the value you bring as a regulated professional?
At the end of the day, professionalism is about both how you work and what you represent. Together, we can strengthen public trust, enhance our reputation, and elevate the Realtor brand.
Each month, a BCREA leader shares their insights in an exclusive column for Real Estate Magazine. Interested in contributing? Send us an email
Drawing on her experience as both a REALTOR® and managing broker, Jennifer Lynch has held several leadership roles within organized real estate. Since joining the BC Real Estate Association full-time in 2020, Jennifer has led work on key provincial priorities – advancing high-impact initiatives in professional development, regulatory alignment, brokerage operations, and data governance. She played a central role in the development of BCREA’s current professional development program and continues to guide strategies that connect education, compliance, and operational support. Known for her collaborative approach, Jennifer builds strong relationships across sectors to drive progress, reduce complexity, and support the continued growth and professionalism of REALTORS® across the province.
