by Ian Grace | Jan 19, 2017 | Advice for Agents, Featured
Everyone knows that your existing customers should be regularly followed up with after the successful sale, to build an ongoing relationship and hopefully, customers for life. How often does that happen, for example, with a car salesperson? Not very often. But sadly,...
by Ian Grace | Dec 8, 2016 | Columnists, Featured
Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules, as practised by advertising professionals, when advertising sellers’ properties. Ian...
by Ian Grace | Jul 14, 2016 | Advice for Agents, Featured
These days there is so much technology around that it is easy to get caught up in it and think it is the secret to real estate success. Sometimes it’s the absolute basics that can be so powerful – but they are often neglected or overlooked entirely. How would you like...
by Ian Grace | Nov 26, 2015 | Advice for Agents, Featured
I’ve been teaching real estate advertising internationally since 1994 and I find a great way of helping Realtors to write their ads, is to imagine you are talking to a friend over the phone – so no photos/visuals are available to them. Ian GraceAustralian-born Ian...
by Ian Grace | Nov 4, 2015 | Featured, Guest Columns
In this electronic age, everyone talks about how important it is to give genuine, excellent customer service to generate and maintain a healthy, profitable business. Sadly, the majority only pay lip service to what is really required. To give great customer service,...
