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Augmented reality real estate apps

By Petra Jones Imagine pointing your mobile phone camera at a property for sale and being able to call up all the relevant listing information. This is one of the exciting possibilities offered by augmented reality technology. Let’s look at how this new technology is...

Twitter micro-blogging

By Kory Gorgani If you’re not using Twitter yet, you may feel as if you’ve missed out. Twitter has not only tipped the tuna, but it has already jumped the shark. If it’s not completely obvious how to get into the “club”, here’s a guide to this new platform and...

Faster video editing and web searching

By Petra Jones Putting together a professional looking property video can be time-consuming. Even when you’ve mastered the practical skills of taking wobble-free video, panning and zooming, there’s still the problem of editing and combining video clips with images,...

Firms explore national IDX system

By Kathy Bevan Some key members of the national Industry Leaders Group – which includes Canada’s largest real estate companies – are exploring the possibility of creating a national IDX broker data exchange system to share MLS listings with each others’ websites....

The evolution of social media marketing

By George O’Neill We real estate professionals are a lucky bunch. Really. We not only become proficient, but many of us over time become true experts in sales, negotiations, client management, business management, networking and marketing. We stay on top of trends,...