The days of an mobile-optimized website being an up sell or a “nice to have” are over.
If you’re not engaging your users on a mobile platform that caters to their needs, then you’re throwing away up to half the traffic that you worked hard to earn.
Consider these mobile website statistics:
- Almost 80 per cent of homebuyers visit three or more real estate websites before taking action.
- According to comScore, mobile users represent 51 per cent of all Internet traffic.
- 74 per cent of web surfers will leave after five seconds if your website hasn’t loaded on their mobile device.
- 46 per cent of those users will never return.
- Every additional 100ms added to a website’s loading time leads to a one per cent decrease in sales and conversions.
- Real estate is hyper-local and half of all local searches performed are done on mobile devices.
- 36 per cent of homebuyers do their research on their mobile devices while sitting on the couch while watching TV.
- You have less time to capture a user’s attention on a smartphone. The average computer browsing session is 39 minutes. Smartphone sessions are less than half that, at just 17 minutes.
- Your website needs to transition from mobile to non-mobile smoothly, because up to 60 per cent of online searches are continued on a computer.
- Conversely, 23 per cent of laptop or PC-based searches end up on mobile devices.
- More than 80 per cent of Facebook users are surfing on mobile devices (a wink wink for agents leveraging social media marketing).
- 61 per cent of users lose faith in a brand without an effective mobile experience.
So, not only is a user likely to leave your website and never return if it doesn’t load quickly, but they will lose faith in the quality of your brand without a strong mobile front. Of all these mobile website statistics, when you consider that 50 per cent of online research is done on mobile devices and that your mobile website is up against at least three others, you’ll understand why the days of a lackluster mobile experience are over.
Luckily, it’s never been easier to add a positive mobile experience to your website. So make 2015 the year you finally go mobile.
Robin Wilding is the creative mind behind The Lead Gen Factory and The Realtor Pipeline. The Lead Gen Factory is a boutique real estate online marketing company hyper-focused on lead generation; The Realtor Pipeline is a digital DIY platform showing Realtors how to generate online leads, lead conversion, Social Media Marketing, sales pipeline building, and more. She also leads The Realtor Pipeline Facebook group, a group for Realtors to learn new online techniques, technology and share best practices.
