Last month, Property.ca Inc. Brokerage (Property.ca) announced the launch of its new branch of 42 agents: The Boulevard Branch in Toronto’s Little Italy neighbourhood. The group specializes in luxury residential and multiplexes. 

“The launch of The Boulevard Branch is an exciting milestone as we continue to expand our footprint across the Greater Toronto Area,” said Blair Anderson, broker of record and VP of operations for Property.ca, in a press release. “This reflects our industry-leading offering, and we look forward to continuing to grow in collaboration with our newest and legacy agents.”

Jeff Benoliel, general manager for Property.ca, identified the opportunity as part of the brokerage’s broader growth strategy. “The Boulevard Branch’s expertise and proven success align with our vision, making them a perfect fit for our brokerage. We are thrilled to welcome them,” said Benoliel.

Property.ca has over 300 agents, of which 122 joined last year. The company is on track to reach 500 agents this year.

The leadership team on joining Property.ca

The Boulevard Branch is led by Leonard Fridman and Vicky Tal, bringing a combined 52 years of industry expertise and 10 years of branch management experience. Fridman, a top one per cent nationally-ranked agent, has made over $1 billion in sales. Tal works with high-profile clientele by trading luxury real estate off market.

“The exposure to key listings is just one of the reasons why joining Property.ca was an easy choice for our team,” said Fridman.

“Property.ca’s unparalleled lead generation, cutting-edge technology and data-rich insights position us for exponential growth in Toronto’s competitive market,” Tal added.

Photos: leonardfridman.com, linkedin.com