REVEL Realty, an independent real estate brokerage with headquarters based in Niagara Falls, Ontario, is excited to announce that The Prior Group has accepted an invitation to join forces with REVEL for the purpose of REVELutionizing real estate in West Toronto and surrounding areas.

Led by Michael Prior, who has been servicing the West Toronto quadrant for close to 10 years, The Prior Group has created a real estate reputation based on a close knit family philosophy bonded by a love for real estate and serving those with similar passions. Prior leads his group with a clear vision — live the life of your dreams by unlocking the investment potential of home ownership. Aligned with REVEL’s similar principles, The Prior Group finds a likeminded home at one of the fastest growing brokerage brands in the province.

A move reflecting ‘my commitment to growth, education and helping other agents succeed’

“I’m excited to join REVEL! The brokerage’s culture, which focuses on fostering agent growth and community involvement, is a perfect match for my mission to support both the agents on my team’s growth and the broader agent community. The flexibility to create my own add-on programs for agents, tailored to the local market, meant I could adapt the existing programs at REVEL and add my own touch, ensuring the success of agents around me,” Prior explains.

The hybrid model between brick and mortar and virtual provides modern services along with affordable brokerage splits. It’s the ideal environment for agents to thrive. Finally, I was also drawn to the modern branding and the variety of opportunities available, such as REVshare and mentorship programs, which sealed the deal for me. This move reflects my commitment to growth, education and helping other agents succeed.”

A transformative partnership with great promise and ideal extension of REVEL’s expansion pursuits

An alliance with REVEL in West Toronto provides an ideal extension of REVEL’s recent expansion pursuits, which have stretched a reach as far as Timmins and Manitoulin in 2024. The Prior Group will establish a gateway of influence and a bolstering of the REVEL network, which has expanded to four offices alone in REVEL’s 10 year anniversary in business.

REVEL regards this most recent alliance as a transformative partnership, and one that inspires growth and agent membership in the Greater Toronto Area.

“We are honoured to have the reputation, credibility and energy of MIchael Prior and The Prior Group join REVEL. We share business values and goals, as well as ambitions to grow and offer our creative energy to our clients and colleagues,” explains founder of REVEL, Ryan Serravalle. “Michael and his team understand the importance of family values as they apply to growing a business. Together they have created a special bond and we appreciate these homegrown values embedded in their mission statement.”

REVEL will welcome The Prior Group to leverage REVEL’s focus on education, coaching, training, mentorship and creative marketing, not to mention REVEL’s top 10 branding influence in the province of Ontario, in order to create opportunities for agents, affiliations and client networks throughout the province and beyond. REVEL sees great promise welcoming The Prior Group into the family and insists that the personality and authenticity of the team will remain intact and primed for more growth and prosperity in this next phase of its business trajectory.

“We can’t express enough how proud we become when we connect with agents, brokers and teams that share our core principles of business,” adds Nicki Serravalle, founder of REVEL. “At REVEL, and as we celebrate 10 reputable years in the real estate business this year, we are ecstatic to embrace The Prior Group with the confidence that we can achieve more together based on our family, and team-first approach to real estate.”

A credible and promising option for all-star agents, brokers & teams

From its inaugural launch in 2014, founders of REVEL, Ryan and Nicki Serravalle, have built an alluring brand that has inspired a demographic of real estate professionals, like The Invidiata Team, who aspire to conduct business in a REVELutionary manner. Attracting some of the highest selling teams in the nation, while developing a contingent of industry-leading agents through its innovative REVEL Ed and REVEL Mentorship programs, REVEL has established itself as a credible and promising option for reputable real estate agents, brokers, and all-star teams like The Prior Group, who are seeking to take the next step in their career paths: leadership, ownership of, or partnership with a REVEL office.

In this ambitious tradition, Michael Prior will lead The Prior Group under the REVEL umbrella as a head coach. REVEL expects to foster more growth for The Prior Group and provide a support system conducive to sales success and agent development.

“We respect Michael and his team as intelligent, ambitious business people with a progressive vision that matches the energy and spirit we have tried to infuse into every one of our expansion offices,” explains Nicki Serravalle. “The Prior Group is a proven and reputable real estate name and this reputation of elite client service harmonizes with our philosophy and ability to attract strong local professionals throughout the province.”

Never a brokerage to back down from growth, provision of opportunity or expansion, even in tough times, REVEL has always created its own space in competitive real estate markets throughout Ontario. As a result of this commitment to creating opportunities for like-minded professionals, the brand continues to attract top-performing and community-respected agents as well as legacy teams like The Prior Group, who look to diversify their business, real estate and investment interests through leadership of a REVEL office.