I used to think I needed to be perfect for people to want to work with me. But now, I realize that the most successful people I admire—and the clients I love working with—feel quite the opposite.

There’s no need to get impostor syndrome if you don’t have all the answers.
There’s no need to pretend you’re perfectly successful.
There’s no need to carry the world on your shoulders.

When I started being more vulnerable and real, so did the people I wanted to be in business with.

Imagine a business without daily stress

Would you prefer a business that doesn’t bring constant stress and anxiety? Imagine not always worrying about the follow-ups you missed, the strained relationships you don’t have time to nurture or the social posts you feel pressured to create just to maintain appearances.

Instead, picture a business that naturally attracts the right clients, partners, and team members. I’m going to show you how to build exactly that in three simple steps—and I’ll even show you how two multibillion-dollar companies can help you do it for free.

Step 1: Identify who you are and what you do

Start by clarifying the basics:

1. What do you sell?
2. Where do you sell it?

Then zoom out:

• What do you want to sell, and where?
• What do you need to learn to get there?
• Who do you need to know?
• What are the daily actions that will help with both?

Step 2: Put actions in your calendar

Let’s make this practical. For example:

If you want to become an expert commercial agent:

1. Action: Look at MLS daily.
2. Add it as a repeating task Monday through Friday.
3. Call five agents with new or sold listings, congratulate them, and ask for insights you can’t get on MLS.

Step 3: Share what you’re learning

Next, share your insights to build credibility. For example:

1. Action: Post on LinkedIn about something you learned during your calls.
2. Add this as a repeating task Monday through Friday.

Over time, these small actions will compound, and people will start to see you as an expert in commercial real estate.

Contrast this with the typical agent approach

Too many agents barely look at MLS, rarely share what they learn, and pretend to have all the answers when leads call. It’s no wonder their conversions lag.

Instead, embrace three habits that will compound over time:

1. Learn your craft.
2. Build your business.
3. Market yourself.

No one else will do it for you.

How multibillion-dollar companies can work for you

Here’s the kicker: If you focus on delivering real value to your ideal clients, platforms like Facebook, LinkedIn and Google will help bring these clients to you. They’ll even help you discover clients in your own backyard.

Most people think it’s all about gaming the algorithm or paying to play. But the truth is, you’re probably confusing these platforms about who you are and what you do.

Challenge yourself for 90 days

For the next three months, try this:

1. Pick one platform.
2. Choose one client type.
3. Focus your content on their needs and questions.

Post relevant insights, articles with your opinion, or videos speaking directly to that audience. Engage with those who respond to your content and watch what happens to your business.

Tip: If your feed isn’t aligned with your goals, unfollow or hide content, and train the platform to show you more of what you want.

The truth about engagement

If you don’t have a large following, focus on building community over just posting content. It’s a myth that constant posting alone will build your following. Instead, engage meaningfully with 10 accounts you respect. The algorithms will notice and help connect you with like-minded people.

If your feed is filled with terrible things it’s likely because you watch too many terrible things. If your feed is filled with arguments, it’s because you spend too much time reading arguments or engaging in them. 

Be intentional in what you consume and engage with.

Remember, the success you seek lies in the actions you might be avoiding. At the end of the day, you have your ambitions and your actions. If you’re not reaching your ambitions, change your actions—or change your ambitions.