by Andrew Fogliato | Dec 20, 2024 | Sales & Marketing
As 2024 winds down, we’re entering the time of year when every industry expert is forecasting the next big trends. Marketing in real estate is no different. While the influx of predictions can feel overwhelming, understanding the direction of these trends can give you...
by Ron O'Neil | Jul 8, 2024 | Guest Columns, Technology
You don’t need to worry about artificial intelligence taking over your job, but the realtor using AI down the hallway can potentially take your business. This technology is the single most powerful tool that humans have ever had. The AI locomotive left the station on...
by Web of Words | Jun 13, 2024 | Advice for Agents, Sales & Marketing
Over the past couple of years, artificial intelligence (AI) tools like ChatGPT have revolutionized the way we approach content creation. While AI can’t replace the human touch required to tell compelling stories and create a personal connection with your audience, it...
by Anthony Marcusa | May 22, 2024 | Advice for Agents, Technology
As artificial intelligence (AI) becomes more readily available with widespread uses, the housing industry is looking at ways it can help agents and clients alike. While there has yet to be an industry-wide mandate or initiative when it comes to AI, some agents have...