by David Greenspan | Mar 11, 2021 | Advice for Agents
This has been swirling in my mind for some time now so I had to dig in for you. I ran the numbers for how many Realtors there are, how many active listings there are and what the buyer pool looks like. The facts are staggering. All this talk about online lead...
by Marly Broudie | Jan 15, 2021 | Columnists, Featured
The COVID-19 pandemic has changed the way we do business in almost every industry, and real estate is no different. Realtors who had previously relied on warm handshakes and busy open houses found themselves forced to find new and creative ways to market homes in...
by Marly Broudie | Nov 17, 2020 | Advice for Agents
As a Realtor, you’ve been told how crucial it is to market yourself and your business, but what exactly does that mean and how does one go about it? There are so many different elements to marketing, how do you know where to start? Social media? Social ads? Video...
by Mark Brodsky | Aug 31, 2020 | Advice for Agents
The end of summer is the perfect time to plan ahead for your fall marketing. If your marketing machine is working at capacity, that’s great! However, most of us (even marketers!) can benefit from taking a step back once in a while to see what’s new and figure out...
by Marly Broudie | Jun 2, 2020 | Advice for Agents, Featured, Technology
Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools. Many factors play a role in effective...
