by REM Editorial Team | Jun 19, 2024 | News
Wahi’s 2024 Homebuyer Intentions survey found that two of the top reasons Canadians sell their homes are about size. Contradictory to much talk about high living costs and interest rates, affordability wasn’t a top motivator. The survey asks Canadians if they plan to...
by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
by Paul Cavanagh | Jul 31, 2023 | Advice for Agents, Sales & Marketing
As the average age of home sellers in Canada continues to increase, more realtors are attempting to establish a niche for themselves serving seniors. Many recognize that one of the best ways to get more seniors in their database is to offer them helpful, free...
by Paul Cavanagh | Sep 14, 2022 | Advice for Agents
If you’re a real estate agent with a focus on serving seniors, you know downsizing is different from other moves. How you support your clients throughout the process is what sets you apart from other agents who focus mainly on the sale. But here’s the thing. Many of...
by REM Editorial Team | Oct 16, 2019 | Featured, News
A new RBC survey says home equity is playing a more prominent role in Canadian’s retirement plans. More than half (55 per cent) of non-retired Canadians age 50+ said they expect to leverage the equity in their home as a source of retirement income (up from 49 per cent...
