by TRES Labs | Oct 9, 2018 | Advice for Agents
How is a real estate salesperson supposed to stand out from her competition online? It’s a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy, but the problem is that everyone says the...
by Heino Molls | Apr 4, 2018 | Publisher's Page
For all the good people who follow this column and enjoy reading it (and I mean both of you), I would like to clarify that my retirement will officially be in June. This being the April issue, I have three columns left to write. I have been thinking that if I have...
by Brian Martindale | Jan 8, 2018 | Guest Columns
Why can’t most sales reps be trusted to conduct double-enders equitably or ethically? Here is the short answer: It simply is not in their collective nature to do so. Here is the long answer: During the early 1960s, psychological studies were conducted by Stanford...
by Natalka Falcomer | Jan 3, 2018 | News
In this world there are three types of people: Those who take and never give (“takers”); Those who give only if they will receive (“matchers”); and Those who give for no reason other than to help (“givers”). Of these types, we typically meet takers in the corporate...
by Heino Molls | Jan 3, 2018 | Featured, Publisher's Page
Thomas Edison is acknowledged to be the inventor of the light bulb. The truth is that there were about a dozen or more scientists who invented various versions of the light bulb before him. Edison was a brilliant and clever fellow, but his real genius was to pull...
