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When to say no to a prospect

When to say no to a prospect

Not every prospect makes a good client. You’ve likely heard of the 80/20 rule, also known as the Pareto principle. In business applications, it suggests that 80 per cent of sales come from 20 per cent of clients. Alternatively, it may mean that 20 per cent of your...
Not all leads are created equal

Not all leads are created equal

Do a Google search for lead generation strategies for real estate and you will get a bazillion hits. Okay, in my case I got 11 million…that’s pretty close to a bazillion. Lead generation is the No. 1 one challenge I hear from real estate agents every day. It’s a...
How to become a natural closer

How to become a natural closer

Being good at selling is not enough. All real estate salespeople need to learn how to close a sale and become an expert at it. In this short video, Bruce Keith offers some tips. Bruce KeithBruce Keith is a leading Real Estate Coach/Author/Speaker. Like Bruce Keith...
Lead Assign signs deal with Royal LePage

Lead Assign signs deal with Royal LePage

Lead Assign, which bills itself as an “artificial intelligence innovator”, has signed a deal for its lead distribution technology with Royal LePage. Joe Steeves, director, global operations with Lead Assign, says: “Research shows that nearly half of all sales go to...