by Connie Adair | Aug 13, 2021 | Featured, Profiles
A picture may be worth a thousand words, but a video is priceless when it comes to marketing unique and extravagant properties. That’s why agent Martinus Geleynse of Sotheby’s International Realty Canada in Oakville, Ont. created a lifestyle video for his impressive...
by Connie Jeske Crane | Apr 7, 2020 | Advice for Agents, Featured
In Vancouver, Suzanne Rushton is a highly rated photographer with a passion to “raise the bar for real estate photography.” Recently, Rushton says a Realtor friend of hers was having problems selling a property. As a next step, “He had it staged professionally and...
by Toby Welch | Nov 25, 2016 | Featured, News
Forget the Tim’s gift cards, Air Miles and freshly baked cookies at open houses. Real estate agents are going to extreme lengths to sell homes. Sleepovers are becoming a popular trend. Giving a prospective buyer the chance to spend a night in a house they are debating...
by REM Editorial Team | Aug 15, 2016 | Letters to the Editor
It has been a couple of years since I semi-retired and set up my own independent brokerage that doesn’t belong to organized real estate. Location, location, location has been the mantra for buying real estate since time began, but the key importance of “location” used...
by Bradley Sage | May 21, 2015 | Advice for Agents
I think all agents should strive to incorporate lifestyle marketing into all of their listings. When I am talking to agents about lifestyle marketing, usually all they can think about are videos. They often don’t realize that there is so much more to lifestyle...
