by TRES Labs | Sep 18, 2020 | Featured, Technology
Back in 2008, the Baylor University Keller Center published a real estate research paper titled, Lead Generation – What Really Works? The data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you’ll...
by David Greenspan | Aug 13, 2020 | Advice for Agents
Just wrapped up a 17-day cross-country adventure. We rode more than 10,000 km through major cities and small towns. Along the way, I saw thousands of signs, all sorts of different advertisements and lots and lots of billboards. As I was cruising by at highway speeds I...
by Michael Vervena | Jun 18, 2020 | Advice for Agents, Featured
What do we do now? This is a question many businesses are asking themselves lately. Business is not as usual, and we aren’t likely to ever get back to the normal we once knew. So what do you do when your business is faced with huge and irreversible change? There are...
by Marly Broudie | Jun 2, 2020 | Advice for Agents, Featured, Technology
Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools. Many factors play a role in effective...
by Alex Camelio | May 28, 2020 | Columnists
Just before the pandemic hit, I went on holiday. And I couldn’t help myself. What was supposed to be a vacation turned into a Disney master class about marketing and service. Disney sets a precedent across the world for what a “customer experience” should be. So, what...
