by Alex Camelio | Aug 22, 2019 | Advice for Agents
Think about emotion rather than logic when you write a headline to a blog or an ad. Speak to the emotional side of the brain. You already know emotion sells homes – if someone falls in love with a house when they walk in the door, they’re more likely to overlook...
by Danny Kucharsky | Aug 21, 2019 | Featured, Products, Profiles
In any given week, Jas Takhar may be posting a video about a $14-million US penthouse condo at Hudson Yards in New York City, a podcast about wine or a meaningful Instagram quote. The co-founder and managing partner of Don Mills, Ont.-based REC Canada abandoned...
by Ari Lahdekorpi | Jul 11, 2019 | Columnists, Featured
It is a genetically proven fact that chimpanzee and homo sapiens DNA differs very little. But despite this similarity, chimps do not act in the same communal way that people do. I recently attended a concert at a large hockey arena. If it had been chimpanzees...
by TRES Labs | Jan 9, 2019 | Advice for Agents, Featured
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early ’60s. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and...
by Robin Wilding | Jan 3, 2019 | Columnists, Featured
Don’t fret, you don’t need an MBA to figure this out. If you watch shows like Dragon’s Den or Shark Tank, you will see a question asked repeatedly, “What’s your client acquisition cost?” When a business pitching these billionaires knows that cost, they almost always...
