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Invest in marketing trends, not fads

Invest in marketing trends, not fads

Most salespeople are willing to budget for a sensible marketing plan, but some worry to the point of inaction. A common worry is, “Who knows what new technology will come out next year and make everything obsolete?” Sometimes a personal endorsement persuades coworkers...
Creating your authentic branding

Creating your authentic branding

Today’s market wants authentic marketing and branding. Gone are the days of people deciding on a real estate salesperson based on the ’90s power pose and big sales stats. People want nice people, active in their community, people they relate to – who just happen to be...