by Nicole Attias | Jan 10, 2024 | Columnists, Sales & Marketing
Sales reps and brokers are given a bad name for making cold sales dials. Yet, cold calling (including door knocking) has traditionally been used and accepted in the real estate world for years. Cold calling is NOT a bad word — it’s how business has been done and, in...
by Web of Words | Jan 9, 2024 | Advice for Agents, Sales & Marketing
Think of your favourite book, movie or television show — more specifically, recall the transformation of your favourite character. How did their worldview or purpose change throughout the story? How did that transformation impact you? The draw of storytelling is...
by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
by Nicole Prince | Dec 14, 2023 | Advice for Agents, Sales & Marketing
They say first impressions are lasting impressions — and this is especially true when it comes to your marketing and brand voice. The first touchpoints with your ideal clients will set the tone for your future relationship. So, how do you ensure you’re making a...
by Tracy Phillips | Sep 11, 2023 | Advice for Agents, Sales & Marketing
I think we can all agree that happy, engaged customers are your most effective tool for growing your real estate business. It’s true: video testimonials act like rocket fuel for your referral-based business. Your next obvious question might be, “Where do...
